STAFF &
COACHES
MEET OUR COACHES
Jenn Jolicoeur
Director, Program Director & Tumbling Coach
Jenn has worked in the world of gymnastics as a coach for over 30 years and has been involved with the cheer community as a coach and a parent. She leads our coaching staff lending her expertise to support our coaches and athletes.
Latasha Spence
Head Coach
Coach Latasha is a dynamic leader in the cheerleading world, boasting a solid track record with the Bombers Cheerleading team from 2019 to 2021 and again in 2023, along with a stint with the Sea Bears in 2023. With over a decade of experience in all-star cheerleading, she's also made her mark on the global stage, competing at Worlds from 2022 to 2024.
Jessica Jolicoeur
Coach
Jessica brings years of gymnastics and cheerleading experience to Phoenix Cheer, having dedicated 7 years to gymnastics and 5 years to cheerleading (on Scorpions, Manitoba Storm & Vision Cheer) From coaching the My Space program to managing our social media and content, she's been an integral part of our team since day one.
Emma Booth
Coach
Emma has 4 years of competitive cheerleading experience. She is excited to be back in the cheer gym while getting involved with her community of Ste. Anne!
Kelsey Copeland
Coach
Kelsey has 19 years of dance experience with 8 of those being competitive dance. She has trained in a variety of styles. Kelsey also has a gymnastics background which includes performing at the World Gymnaestrada in Amsterdam in 2023. Kelsey has two years of competitive cheer experience as an athlete. Kelsey is currently Cheer Manitoba Level 2 certified and ICU Pom 1 certified. Outside of being a coach Kelsey is a physical education teacher so prioritizes active living and health for all athletes.
Amanda Asmundson
Coach
Amanda, a fresh addition to Phoenix Cheer as a coach, has discovered a newfound passion for the sport. With four children of her own, she revels in the joy of being surrounded by enthusiastic young athletes, eager to share her love for cheerleading with them.
Crystal Clark
Coach
CC first found her love for cheer when she started with her high school team at Tec Voc High School. From there, she started coaching through the City of Winnipeg, where she grew from one team to three before moving on. As a former cheerleader, she understands the dynamics of the cheer world and brings her passion and dedication to Phoenix.
Breklyn Baker
Coach
Breklyn has been dancing since age 3 and teaching for 4 years, including 2 years with M4. She specializes in hip hop but also has classical training. As our choreographer, Breklyn uses her experience with the Seabears to create dynamic routines and inspire her students.
Shawna Schroeder
Coach
Shawna has a background in paediatric nursing in Manitoba and British Columbia, and experience leading activities at Vacation Bible School. She has also had the opportunity to work with children in Brazil and Kenya through various short-term programs. Currently exploring a career as a fitness instructor, Shawna is passionate about helping kids reach developmental milestones and fostering a love for movement. With a background in ballet and jazz, she enjoys incorporating dance into her fitness routines to encourage healthy, active lifestyles for all ages.
Christine Starkman
Coach
Christine brings over 5 years of cheer experience, having transitioned to coaching our space program passionately for over a year. With a background as a swimming instructor for 12 years and raising three kids, her dedication to Phoenix cheer shines through her diverse expertise and commitment.
Our coaching staff have experience in dance, cheerleading and gymnastics.
Our coaches are USASF/IASF credentialed and all of our coaches have training in first aid/CPR, concussion training and Respect in Sport. Coaches over 18 years of age have also had criminal record and child abuse registry checks. All staff has training in NCCP Make Ethical Decisions, NCCP Rule of 2, NCCP Bystander Empowerment, NCCP Emergency Action Plan, NCCP Gender Based Violence, NCCP Modeling Healthy Relationships, NCCP Understanding Teen Dating Violence.
Darryn Duncan – Chair
Sonja Chabluk – Co-Chair
Staci Harder – Treasurer
Ginette Laurin - Member-at-Large
Jazmine Balness - Member-at-Large
Rob Morin – Member-at-Large
Dayna Biggs – Member-at-Large
MARKETING
Jess Bram - Social Media Manager
Jenni Morin (Jenni Joy Co.) - Website Designer
The PCA Board of Directors is run entirely by a group of dedicated parent volunteers who oversee the business aspects of the program.